You held two open homes on Saturday, two on Sunday, and 60 buyers walked through. It's Sunday night. Sending a personalised follow-up to every one of them by Monday 10am sounds impossible — unless you use ChatGPT. Here are five prompt templates that actually work, plus the ACL rules you must know before you send anything.
The agents who convert the most open home leads aren't the ones with the best properties. They're the ones who follow up fastest — and most personally.
A busy agent in Sydney or Melbourne runs 2–4 open homes every weekend. Each one brings 15–40 groups through. By Sunday night, you've met anywhere from 30 to 160 people, shaken hands, answered questions, noted who seemed serious. By Tuesday morning, most of those buyers have already heard back from two other agents. If you haven't followed up, you're invisible.
The old solution was a generic blast: "Thanks for attending our open home at [address]. Please don't hesitate to contact me if you have any questions." Buyers recognise these immediately. They get archived or deleted. They do not generate conversations.
The agents who convert best send something personal within 24 hours — something that references a specific question, acknowledges the buyer's situation, and gives them a reason to reply. With ChatGPT, you can produce 20 personalised emails in the time it used to take to write three.
Buyers at open homes are making a large, stressful, often once-in-a-decade decision. They're emotionally engaged. They notice which agents remembered their name. They notice which agents sent the same boilerplate they clearly sent to everyone.
A generic email signals: I didn't notice you at all. That's the opposite of the impression you want to leave.
Chinese-Australian buyers in particular respond better to agents who acknowledge their specific concerns. If a buyer asked whether the property has a north-facing living room for feng shui reasons, and your follow-up mentions nothing about natural light or aspect, that buyer will assume you weren't paying attention. If your follow-up says: "I know you asked about natural light in the living area — I've attached the floor plan with the orientation marked so you can see exactly how the afternoon sun comes through," — that buyer calls you back.
This isn't about writing a novel for every buyer. It's about one or two specific sentences that prove you were present. ChatGPT handles the boilerplate around those sentences. You provide the specific detail. That's the division of labour.
Use your open home register as your input source. Before you open ChatGPT, write one or two notes against each buyer: what they asked about, what they seemed concerned about, their likely motivation. Paste those notes into the prompt. The more specific your input, the more personal the output.
This is your workhorse. Use it for warm buyers and fence-sitters — anyone who attended but didn't show strong signals either way. You can process 10 buyers at a time by swapping out the buyer notes at the bottom of the prompt.
Write a follow-up email to a buyer who attended our open home at [suburb, property type — e.g. "Epping, 4-bed family home"]. They seemed [interested / on the fence / just looking]. Notes from the inspection: [e.g. "asked about the school zone, mentioned they have two primary-school-age kids, seemed to like the backyard"].
Tone: warm and professional, not pushy.
Include:
- A specific detail from the property relevant to what they mentioned
- One soft question about their search timeline
Do not mention price. Under 120 words.
What to customise: property address and type, your impression of the buyer (interested / on the fence / just looking), and your inspection notes. The last field is where the personalisation happens — even one line of notes produces a meaningfully different email.
A buyer asked about the price guide at the open home. You can't quote a specific number in writing — see the compliance section below for why. But you can open a conversation that leads to a private verbal discussion, which is where pricing negotiations actually happen.
Write a follow-up email to a genuinely interested buyer who asked about the price guide at the open home. We cannot quote a specific number in writing.
Draft an email that:
- Acknowledges their interest in the property and in understanding the pricing
- Invites them to call for a private discussion where we can talk through comparable sales and current market context
- Mentions we have comparable sales data and vendor expectations we can share in that conversation
- Keeps the door open without sounding evasive
Tone: direct and confident, not apologetic. Under 100 words.
The key phrase to watch in AI output here: make sure it doesn't say anything like "the vendor is expecting around $X" or "it should sell in the $X range." If the output includes any number, delete the email and re-run the prompt.
You have a buyer who showed genuine interest — they spent 25 minutes at the property, asked detailed questions, looked at the storage and the car space. Time to invite them back for a private viewing before competition pressure builds.
Write an email inviting a buyer back for a private inspection. They attended the open home and showed genuine interest — they spent significant time at the property and asked detailed questions about [specific aspects, e.g. "the parking, the storage, and the condition of the kitchen"].
Frame the invitation as exclusive access, not desperation. The tone should feel like you're giving them an advantage over other buyers, not like you're chasing them.
[If accurate and verified: Mention the vendor is hoping to make a decision this week.]
Under 100 words.
Important: only include the vendor timeline line if it is actually true and your vendor has agreed to it. Fabricating urgency is a fast way to lose trust — and in writing, it can create a misleading impression under ACL.
A buyer is close to making an offer. They're nervous about the process. This email walks them through what happens next — process, not price — and positions you as the person who will guide them through it.
Write an email to a buyer who is close to making an offer on our property. Guide them toward next steps without committing to a specific price in writing.
Include:
- A brief, reassuring explanation of how the offer process works in [NSW / VIC — select one]
- The typical timeline from offer to exchange (conditional and unconditional)
- A note encouraging them to speak with their solicitor or conveyancer before signing anything
- How they can reach us to discuss further
Tone: calm, knowledgeable, supportive — like a trusted advisor, not a salesperson. Under 150 words.
Tip: save a NSW version and a VIC version of this prompt with the correct conveyancing process for each state pre-written. The exchange process differs — NSW uses a cooling-off period of 5 business days for private treaty; VIC uses a 3-business-day cooling-off period after signing a Section 32.
For a Chinese-speaking buyer, a follow-up in English reads as impersonal. A short, direct follow-up in Simplified Chinese signals that you noticed who they are and that you speak their language — literally and figuratively. In a competitive market, this is a real differentiator.
Write a follow-up email in Simplified Chinese (简体中文) to a buyer who attended our open home. Context: [e.g. "likely mainland Chinese investor, asked about rental yield and council rates, brought a family member"].
Tone: respectful and direct — Chinese buyers appreciate efficiency over small talk. Do not open with pleasantries about the weather or general courtesy phrases that feel hollow.
Include:
- Acknowledgement of the specific questions they raised at the inspection
- Key property detail relevant to an investor (or first-home buyer — specify which)
- A clear next step: [e.g. call us, book a private inspection, we'll send comparables]
Under 150 Chinese characters.
If the buyer uses WeChat rather than email, adapt this same template to a shorter, more conversational format. A WeChat message should read like a message — two to three sentences — not a formal letter. Drop the subject line, cut to the key detail, and end with a direct question or call to action.
The bottleneck isn't the writing — it's the notes. The agents who get the most out of AI follow-up are the ones who capture two or three lines per buyer during the open home, not after.
A simple open home register column layout that works with these prompts:
On Sunday evening, sort by heat. Hot buyers get Template 2, 3, or individual treatment. Warm and cold buyers get Template 1 in batches of 10 — paste 10 sets of buyer notes into one prompt, ask ChatGPT to write 10 separate emails. Review the batch, make any edits, send. The whole process for 60 buyers takes 45 minutes once you have a rhythm.
These are not suggestions. They are the minimum legal requirements for written buyer communications in Australian real estate. Violating them can result in complaints to Fair Trading, licence consequences, and civil liability under ACL.
Here's a practical routine that gets all follow-up sent before 10am Monday without working Sunday night:
The total time: 45 minutes instead of 3 hours. The difference in response rate: agents who have adopted this workflow consistently report higher reply rates and more second-inspection bookings from the same number of open home attendees.
These five templates are the starting point. The Real Estate AI Pack includes the full set of follow-up templates, listing description prompts, buyer qualification scripts, offer conversation frameworks, and a complete open home register template pre-formatted for ChatGPT input — all in one download.
If you found this guide useful, you may also want to read the companion article on AI-generated listing descriptions for Australian properties — the same principles applied to writing property copy that ranks on Domain and attracts the right buyer profile.
Or browse the full Home & Property section for more guides covering property management, vendor communication, and auction follow-up.
Yes. ChatGPT is well-suited to drafting personalised follow-up emails from structured notes. You provide the context — buyer name, what they asked at the inspection, their likely motivation — and the AI drafts the email. The agent reviews and sends. The key rules: never paste a buyer's contact details, financial position, or pre-approval amount into ChatGPT; never include a specific price or price range in written follow-up; and always read the output before it leaves your inbox. AI handles the drafting; you hold professional responsibility for every email sent.
Under the Australian Consumer Law (ACL) section 29, making a false or misleading representation about the price of a property is prohibited. If you quote a written price range and the property sells for materially more or less, that written statement can be used as evidence of a misleading representation. Best practice — endorsed by Fair Trading in NSW and Consumer Affairs in VIC — is to discuss pricing verbally, in private, and invite the buyer to call for a conversation rather than committing any figure to writing.
For a standard open home follow-up, aim for 80–120 words. Buyers who attended your open home are busy — they likely visited two or three properties the same day. A short, personal email that references something specific from the inspection outperforms a long marketing letter every time. Save the longer communication for a hot buyer who has asked detailed questions and needs offer process guidance.
Use ChatGPT to draft a follow-up in Simplified Chinese (简体中文). Chinese-speaking buyers — particularly mainland Chinese investors — appreciate directness and efficiency. Skip the small talk, lead with the key details they asked about at the inspection, and close with a clear next step (call, private inspection, or offer process). Keep it under 150 Chinese characters. If the buyer communicates via WeChat, adapt the same template to a shorter, more conversational format — WeChat messages should read like a message, not a formal letter.
By 10am Monday following the weekend open home. Buyers make decisions quickly in a competitive market — waiting until Tuesday or Wednesday means competing agents who followed up Monday have already had a second conversation. For hot buyers (those who asked about price, requested the vendor statement, or enquired about the offer process), try to send a personal follow-up the same evening of the open home, even briefly. The agents who convert best are the ones who felt attentive within hours, not days.
Follow-up templates, listing descriptions, buyer emails and open home scripts. One-time A$49. No subscription.